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Userflow helps teams turn users into champions.We build software that helps customer-obsessed teams turn every in-app interaction into meaningful progress, from first click to long-term adoption.

11.5 mend users served in last 30 days

4.8

800+

happy customers

Trusted by 800+ customer-obsessed teams

Userflow was founded in 2018 with a simple goal: Make it easy for teams to help users succeed inside their product.

About Userflow

What started as a better way to build in-app onboarding has grown into a platform used across onboarding, activation, self-serve support, and ongoing engagement — helping teams move faster and learn continuously as their product evolves.As products and teams scaled, the need for clarity grew. That’s why we’re
investing deeply in AI through FlowAI, to help teams spot friction sooner, guid users more effectively, and focus on what matters most.

Explore FlowAI

Led by people who care about product an usersUserflow is led by a team with deep experience building and scaling SaaS products.

We focus on clarity, craft, and long-term impact—for both customers and the team behind the product.

Backed by the best
Userflow is backed by leading investors who support our long-term vision for product adoption, AI-powered experiences, and sustainable growth.

Built to fit your stack -
without friction or overhead.Use it alongside the tools you already trust to drive smarter onboarding, adoption, and engagement.

Salesforce

Sync Userflow data with opportunities to track onboarding success.

Segment

Connect customer data and events bi-directionally with zero engineering effort.

Mixpanel

Tie onboarding completions directly to adoption and retention metrics.

Explore all partnerships

Where we’re headedWe’re building the future of product adoption, one where insight, guidance, and action are tightly connected,
and teams don’t have to choose between speed and quality. Interested in joining us?

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